Members are encouraged to spend more than £20 to play the Spin to Win scratch card game – with every spin being a win!
Live now, the 10-week campaign will run until 10 th March, with over 1,000 participating Shell service stations injected with gameshow pizazz and unmissable Spin to Win creative, developed by Wunderman Thompson and HRG. The campaign aims to drive new sign-ups to the award-winning Shell Go+ rewards programme, whilst delighting existing members with Shell’s own take on the much-loved spin the wheel mechanic. Spin to Win is an instant-win promotional campaign, designed and delivered by Mando-Connect in collaboration with fellow WPP agency Wunderman Thompson who concepted and developed the creative idea. Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun when visiting a Shell service station during the dreary winter months.